Sarah Chapman
Profile
Skinesis skincare range for skin-savvy celebrities and skin obsessives
With over 20 years in advanced cosmetic science, Sarah Chapman is a highly sought after London clinic, with a buzzing hub of loyal A-list celebrities, including beauty editors and facial obsessives. Sarah Chapman offers an award-winning skincare range that blends high-tech formulas, nature and science to deliver luxurious results.
Challenge
Limitation on the BigCommerce platform
Sarah Chapman was previously running its online store using the BigCommerce platform, which was somewhat limiting and wasn’t capable of handling its business needs. It had commissioned several agencies who were slow to work with and unable to meet Sarah Chapman’s demands. In addition, the clinic had encountered a number of development nightmares with these agencies due to their lack of eCommerce knowledge and skill.
Sarah Chapman had a mammoth vision to grow its online business, design an engaging customer experience that was genuinely mobile-friendly, and expand internationally.
Solution
Redesign of Sarah Chapman eCommerce website on Magento
We rebuilt the Sarah Chapman eCommerce store on the Magento 2 platform, with a refreshing brand new design which was more engaging and user friendly than the old dated and clunky version. We implemented helpful and valuable features, such as advanced rich filters, and integrated with Klevu’s smart search, making browsing and finding products a breeze for customers.
We stripped away all of the unnecessary junk and simplified the checkout process by implementing a One Step Checkout page. No more complicated or long-winded checkouts: customers could check out quickly, leading to an increase in conversions.
Later we continued to make further improvements to the overall Magento store, including:
- Implementing a product subscription feature, so customers could automatically receive replenished products without the hassle of re-ordering
- Launching a personalised diagnostic tool, allowing customers to find the best-suited products for their skin
- Redesigning the content area and creating new and exciting landing pages
- Making significant SEO improvements
- Launching Clearpay so customers could spread the cost.
- Integration with customer marketing platform Ometria
Results
Outstanding results with the redesign of the new website
Sarah Chapman’s relaunched Magento store experienced a tremendous increase in brand awareness and traffic, and a growth in online sales. With the Magento platform’s security and flexibility, Sarah Chapman can continue to expand in line with its business goals.
We have continued to support Sarah Chapman by providing marketing efforts with SEO advancements and launching new and creative features to improve the user experience.
