1st Direct Pools
PROFILE
Leading Supplier of Swimming Pool Products In The UK
1st Direct Pools was founded in 1998, they are the UK’s leading seller of swimming pool products. Since 2007 they have seen rapid growth throughout their business. Customers are their core focus, providing a high level of services, products and fast dispatch time. Their staff are highly trained and knowledgeable within the industry to provide the best support and advice to their customers.
THE CHALLENGE
Launch A Brand New Ecommerce Website
The existing website is built on an outdated custom application, making development changes extremely difficult and costly with their previous agency. They need a new platform they could scale on and make changes quickly and easily without having to request development support each time.
Another major drawback with the existing website is that it’s not responsive, meaning customers are facing a horrible shopping experience when browsing with a mobile device. The dated website has a poor user experience and clunky look, making it difficult for customers to shop and checkout.
SEO is crucial to their business survival, the website has to be SEO friendly with integration support with Google Shopping, which is a major driver of traffic source to their website.
RESULTS
Modern Responsive Magento Ecommerce Store
The launch of the new online store was fully built on the modern Magento ecommerce platform. Magento is now fully integrated with Orderwise, so the client can edit products, upload new products and have their product catalogue fully synced up. Editing and maintenance are now extremely easy using Magento’s CMS. The products and website are fully SEO friendly and products are fully integrated with Google Shopping to help achieve higher conversion.
