SkinSpirit
Profile
Leading skincare and treatment clinics
SkinSpirit provides leading aesthetic skincare solutions and exceptional treatments to all its customers. Their trained therapists and doctors ensure the best skincare advice and treatments are offered at their clinic. They provide a wide range of cosmetic skincare brands perfect for your personal skincare needs.
Challenge
A reliable Magento agency
SkinSpirit’s previous Magento agency had failed them and could not provide the dedicated support or expertise they required. SkinSpirit also had some very ambitious business objectives, wanting to push online sales and bring more customers to their clinic.
Many aspects of their online store were failing in terms of presentation and functionality, and the website was riddled with bugs that hindered customers’ shopping experience. The site was not bringing in the quality of traffic to drive further sales.
SkinSpirit wanted to bring their in-store expertise and clinical experience into their online store.
Solution
Overhaul of the Magento store
Our developers reviewed the entire website and comprehensively fixed many of the bugs neglected by the previous Magento agency. We redesigned a number of landing pages, particularly in the treatments sections that spotlighted SkinSpirit’s expertise and the clinical services they provide.
To help increase traffic to the Magento store, we performed numerous SEO optimisations, including the following:
- Set up canonical URLs
- Enabled SEO-friendly URLs
- Removed duplicate URLs
- Implemented rich snippets for product and category pages
- Included smart breadcrumbs
- Imported custom redirects
- Included XML sitemap
- Included robots.txt
- Generated up-to-date Google Shopping feeds
- Optimised page speed
- And many more
We referred SkinSpirit to our marketing partners Reload Digital, who conducted SEO audits, reporting and further SEO optimisation including content generation, keyword research and link building. Reload Digital then provided ongoing SEO support.
With the redesigned pages and improvement to the overall UI including navigation and heavily optimised web pages, the user experience was far stronger. Customers were able to navigate through the store easily, including on a mobile device, and quickly checkout using Apple Pay.
Results
Delivering exceptional customer experience
With our technical knowledge and Magento expertise, we quickly turned the SkinSpirit online store around and radically improved the user experience. Customer activity and traffic volume increased dramatically amongst mobile users.
Shopping on the Magento store became easier and friendlier and it was quicker to checkout. This substantially increased overall conversions on the website, and the company has seen more customer conversions even for clinical treatments.
SkinSpirit is so happy with the website improvements and our established relationship that we have now gone on to develop a new multi-store site for them.
We continue to provide SkinSpirit with ongoing development support and are now an available resource in their business that they can rely upon.
